What Is SEO? | An SEO Guide for Your Business in 2022

What is Search Engine Optimization(SEO)?

What is SEO and why is it important for your business? In this comprehensive guide, we will answer those questions and more. We will discuss what SEO is, how to do keyword research, the benefits of SEO, and much more! If you’re looking to improve your website’s search engine ranking and visibility, then this guide is for you.

SEO stands for “search engine optimization.” It is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website or web page ranks in the SERPs, the more likely it is to be clicked on by users.

SEO first started in the 1990s when webmasters began to realize that they could improve their website’s ranking in the SERPs by adding certain keywords to their web pages. This was the beginning of keyword research. Webmasters would use keyword research to find out which keywords were being used by users to search for websites like theirs. They would then add these keywords to their web pages in an effort to rank higher for those keywords.

Over time, SEO has evolved into a complex and ever-changing field. The algorithms that search engines use to rank websites are constantly being updated and refined. As a result, what works today may not work tomorrow.

Benefits of Search Engine Optimization(SEO)

The benefits of SEO are pretty straightforward. By ranking higher in the SERPs, you can increase your website’s traffic and visibility. This can lead to more leads and sales for your business.

In addition to increased traffic and visibility, SEO can also help you build brand awareness and credibility. When your website ranks high for relevant keywords, it tells users that you are an authority in your industry. This can help you attract more website visitors and convert them into customers.

SEO can also help you save money on advertising. If your website is ranking high in the SERPs, you may not need to spend as much money on paid search ads.

On-Page SEO vs. Off-Page SEO

Today, SEO can be broken down into two main categories, On-Page SEO and Off-page SEO. Let’s take a deeper diver into both and understand the ranking factors associated with each. To rank properly, a website should utilize both on-page and off-page strategies to ensure optimal results.

On-page SEO

On-page SEO refers to all the measures you can take on your own website to improve your search engine ranking. Here are a few on-page SEO factors.


Keywords are the words or phrases that users enter into search engines when they want to find something. For example, if you were looking for a new car, you might enter the keyword “buy car” into Google. The results that come up would be a mix of websites and articles that contain the keyword “buy car.”

To improve your on-page SEO, you should carefully select the keywords you want to target and then include them in important places on your website.

Title Tags & Meta Descriptions

Your title tag and meta description are what appear in the SERPs when your website comes up in a search. This is your chance to make a good first impression and convince users to click through to your site. Make sure your titles are clear, concise, and include your target keyword. Meta descriptions should also be clear and concise, but they don’t need to include a keyword.

Your title and meta description are important on-page SEO factors because they give users (and search engines) an idea of what your website is about.


The content on your website should be well-written, interesting, and relevant to your target audience. It should also include your target keyword (but don’t stuff it in there!).

The content on your website is important for two reasons:

– It helps search engines understand what your website is about and it gives users the information they are looking for.

If you have high-quality, relevant content on your website, users are more likely to stay on your site, which will also help improve your search engine ranking. Content is crucial to the success of your website, so make sure you are creating and publishing high-quality content on a regular basis.

Off-page SEO

Off-page SEO refers to all the measures you can take outside of your own website to improve your search engine ranking. Here are a few off-page SEO factors.


A backlink is a link from another website to your website. For example, if you wrote an article about car buying tips and someone else read it and liked it, they might link to your article from their own blog.

Backlinks are important for SEO because they show search engines that other websites think your site is relevant and trustworthy. The more backlinks you have, the higher your website will rank in the SERPs.

To get backlinks, you can reach out to other website owners and ask them to link to your site. You can also create great content that other people will want to link to.


A citation is similar to a backlink but doesn’t necessarily have to be a link. A citation is simply a mention of your business on another website. For example, if you were listed in an online directory, that would be a citation.

Citations are important for local SEO because they help search engines verify that your business exists and is relevant to the keywords you are targeting.

To get citations, you can submit your business to online directories and make sure your NAP (name, address, and phone number) is consistent across the web.


Reviews are a type of citation but are worth mentioning separately because they are so important for local SEO. Reviews are user-generated, meaning they are written by people who have actually used your product or service.

Reviews are important because they show search engines that your business is relevant and trustworthy. The more positive reviews you have, the higher your website will rank in the SERPs.

To get reviews, you can ask your customers to leave a review on your Google My Business page or on a third-party website.

Should I Hire a Professional to Do My SEO?

SEO is an important part of any online marketing strategy, but it can be difficult to do yourself, especially if you don’t have a lot of experience with web design and development. If you want to see results, it might be worth it to hire a professional to do your SEO for you.

A professional SEO company can help you with keyword research, on-page optimization, backlinking, and other factors that can impact your search engine ranking. If you want to see results but don’t have the time or experience to do it yourself, hiring a professional might be the way to go.

There are a lot of different SEO companies out there, so make sure you do your research and choose one that you feel comfortable with.

Final Thoughts

SEO is a complex and ever-changing field, but it’s important to understand the basics if you want your website to be successful. By optimizing your site for search engines, you can improve your visibility, traffic, and conversions.

If you want to do your own SEO, start by doing keyword research to find the right keywords to target. Then, focus on on-page optimization by creating great content and optimizing your website for those keywords. Finally, build backlinks and citations to improve your search engine ranking even further.

If you have further questions or think you could use some help with your SEO, please reach out to us. We’d be happy to chat with you about your specific situation and see how we can help!

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